AS Premiums was born from the deep love and shared vision of Arvind and Seela. Their journey began when they were young, and they have been inseparable ever since. Seela, with her keen eye for detail and passion for Indian jewellery, sought to share her love for timeless craftsmanship. Arvind, with his unwavering support and encouragement, helped bring Seela’s vision to life. AS Premiums is a curated collection of her personally handpicked pieces, designed to bring the elegance and beauty of Indian jewellery to her cherished customers.